Board and Directors Meetings 2024

Sep 26, 2024

4 min read

Here you will find all our short decision reports from our board and directors meetings.

2024-12-17

Present: Johan, Asser, Frederik, Alexander

Team-work:

We reminded each other that this is a team effort and that we should keep on collaborating. Easier and much more powerful together than 3 x solo work 💪

Status from all:

Facebook ad is running and has generated 14.854 impressions, 6.055 reach, 444 landing page views @SEK3,72 CPC, but 0 signups
Video: January with Alexander and Storm
Websites: Updates, dedicated landing page and video from now until January
App: New features almost daily, upcoming features and improvements based on user feed-back now until January and onward
Instructional videos for owners and users (Synthesia) are produced on new features and updated on a running basis
In app support for owners: Owner sign-up is done without any problems, but moving on from there with settings, schedule, and such is currently too difficult/hidden. Quick fix for the first and foremost pain point has been launched and more will come during the coming weeks
Customers and leads: We have several owners who have signed up without assistance and just got our first signup which was un-pitched and unaided 🎉

Beachhead leads and marketing:

Organisations: ISSA, Svenska, Simförbundet, and other organisations will be approached
On-Courze as a fully transparent company has traction and interest among CXO's and founders.
Coaches, PT's, and Driver schools in focus on SoMe and website

2025 focus:

LinkedIn focus on transparency
Facebook and Instagram videos and better landing pages to drive active leads and owner signups
Look into African startups. First out Kenya (English and Swahili). Setup swim presentation app for the January ISSA meeting and pitch cooperation based on this
Owner support directly on the app and support chat implementation
Fix current pain points for owners
Improve and implement the app missing parts (ie owner currently cannot register/un-register or move customers and such)
Collect more users and feed-back

2024-09-26

Present: Johan, Asser, Frederik

From last meeting:

- Johan continues with MVP and improvements to end-user ✅, owner ✅ and database signup - On track

- Johan wix account for Frederik ✅ - On track

- Johan Brevo (we have switched email provider from MailChimp to Brevo) account for Frederik ✅ - On track

- Frederik FB and Insta after 23/9 - On track

- Frederik (and Johan) Product webpage ASAP (oktober) ✅ - On track

- Asser QuickPay whitelabel (meeting Thursday 19/9) ✅ - On track

- Asser Interview with driving schools in Amager

- Calendly(?) survey form on website? - Not now

Agenda:

Frederik: Status and timeline for Facebook, Instagram, website - On track

Asser: Status and timeline for driving schools - Delayed, and QuickPay whitelabel - On track

Johan: Status and timeline for app

End-user MVP ✅

Owner MVP ✅

Database registration, self service by customers - Starting and estimated ready mid-October

All technical issues are on track and according to initial timeline

All: Expected effort according to time and resources

Johan still full-time

Asser and Frederik 8-10 hours (or more)

All: Continued pow-wow on strategy

Discussions:

Frederik and Johan have experienced 'competitors' services first hand, in close connection to the event owners, and we discussed the issues that came up.

Danish event/ticket system

Pros:

Platform works.

Service provider fees are placed on the buyer and thus not seen by the event owner.

User receives an email for the order in a very well formatted HTML version with all information and a link to the tickets.

Guests at the event are checked in by scanning QR/bar code.

Service provider fees are placed on the buyer and thus not seen by the event owner.

Cons:

Very expensive - DKK 25 per ticket PLUS DKK 10 per order, equals fee >10% of the total invoice amount.

Ticket sales outside the business website.

Ads all over - Especially for the service provider.

User first receives an email from the service provider about their sign-up on that platform - 4 minutes before the confirmation email!

Guests who wants to leave the premises (for smoking or whatever) are denied reentry because the system cannot handle this

Bottom line:

The event owner is not satisfied with the service.

Swedish event/ticket system

Pros:

Platform works.

Service provider fees are placed on the buyer and thus not seen by the event owner.

User receives an email for the order in a well formatted HTML version with all information and a link to the tickets.

Event owner is satisfied.

Cons:

The service is a web application but the QR scanner needs an app installed.

Expensive - SEK 5 + 3% per ticket on a ticket price of SEK 320, equals fee ~5%.

Ticket sales outside the business website.

Bottom line:

The event owner is satisfied with the service due to fees being sent to the buyer and all needed functions are included.

Sounds like simplicity is the way forward 🐇

Changes and decisions:

Timeline changed: Currently it looks like we are ready to go live with self-service and a fully functional app at the end of October - That is ahead of the initial estimate 💥

Frederik will transfer his equity to his company and bring in his existing team to assist. Approved by all head bunnies and awaiting go from Frederiks team.