Potential customers and value
We are narrowing the market.
Estimating the number of potential customers and market value in Europe for On-Courze involves calculating the total number of driving schools, personal trainers, small event providers, and other sole proprietors or small businesses offering time-based services.
1. Driving Schools
Average Number per Country: Many European countries have between 1,000 to 5,000 driving schools, depending on population size.
Estimation:
Germany: ~10,000 driving schools
France: ~9,000 driving schools
UK: ~8,000 driving schools
Other European Countries (combined): ~30,000 driving schools
Total Driving Schools: Approximately 57,000
2. Personal Trainers
Industry Growth: The fitness industry is robust across Europe, with a high demand for personal trainers.
Estimation:
Assuming an average of 5,000 personal trainers per major country in Europe (e.g., UK, Germany, France, Italy, Spain).
Other European Countries (combined): ~20,000 personal trainers
Total Personal Trainers: Approximately 45,000
3. Small Event Providers
Includes: Wedding planners, party organizers, local concert promoters, etc.
Estimation:
Average of 2,000 small event providers per major country.
Other European Countries (combined): ~15,000
Total Small Event Providers: Approximately 25,000
4. Other Sole Proprietors Offering Time-Based Services
Includes: Tutors, consultants, freelance instructors, therapists, coaches, etc.
Estimation:
This is a broad category; estimates can vary widely.
Conservative estimate of 50,000 such professionals across Europe.
Total Other Sole Proprietors: Approximately 50,000
🎯 Total Estimated Potential Customers in Europe
Driving Schools: 57,000
Personal Trainers: 45,000
Small Event Providers: 25,000
Other Sole Proprietors: 50,000
Grand Total: 177,000 potential customers
🎯 Total Estimated Potential Market Value in Europe
First stage (in 2025 we estimate avg of €19 per cust. per month)
177,000 customers x avg. value @ €19 x 12 months
Grand Total: €40,356,000
Notes and Assumptions:
Data Limitations: These figures are rough estimates and may not account for every small business in each category.
Variability Between Countries: The number of professionals can vary significantly depending on the country's population, economic development, and cultural factors.
Overlap: Some professionals might offer multiple services or fall into more than one category, but this estimation treats each category separately to avoid undercounting.
Conclusion:
By setting our market to only include these categories, we have the potential to reach approximately 177,000 small businesses and sole proprietors across Europe. This narrows our Total Addressable Market (TAM) to Europe and the mentioned target groups and offers a substantial opportunity for On-Courze to grow and make an impact in this market.
Next Steps:
Market Validation: Conduct primary market research in key countries to validate these estimates.
Tailored Marketing Strategies: Develop targeted marketing campaigns for each category to effectively reach and engage these potential customers.
Localized Services: Localizing our platform to accommodate different languages and regulations within European countries ✅
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