Which business category are we in?

We went with these two:

This corresponds well with our rabbits, and being fun theme.

We are in the “online booking” space with the On-Courze app. However the category we have rooted this in is not “online booking” - it’s rapid business growth 🐇

This corresponds well with what we are trying to accomplish

We are in the “online booking” space with the On-Courze app. However the category we have rooted this in is not “online booking” - it’s business simplification.

Potential pitfalls

Do these reason with our target group? What is 'Business simplification'? What is 'Business growth'? Do our target businesses know what this means?

Next steps

Implement and see if it works. Instagram, Facebook, LinkedIn.

This is further down the rabbit hole on our quest to a solid strategy and sales pitch.

We are trying hard to become (much!) sharper on what we are actually doing. Yes, we are in the online booking space, but that is neither clear nor adding value to the customer.

So the goal is to find a category that

• is known to customers

• adds value to customers

• is searchable online

• gets the customers job done

The front page of our app website states: "Running your service business just got easy" and "Simplify Your Business (For Free!)"

Here we have tried to work from a simple sentence in order to get the value category.

We are in the “online booking” space with the On-Courze app. However the category we have rooted this in is not “online booking” - it’s business growth.

We are in the “online booking” space with the On-Courze app. However the category we have rooted this in is not “online booking” - it’s quick and easy business solutions.

We are in the “online booking” space with the On-Courze app. However the category we have rooted this in is not “online booking” - it’s fast and adorable business solutions.

We are in the “online booking” space with the On-Courze app. However the category we have rooted this in is not “online booking” - it’s small business simplification.

And another bunch of suggestions:

• ease in business management.

• effortless service management.

• customer-first management.

• business transformation.

• client success.

• revenue optimization.

• business empowerment.

• service business empowerment.

• operational ease.

• growth enablement.